Founders

EVA KIPNIS

Eva is a Senior Lecturer in Marketing in the School of Marketing and Management and associate of Centre for Business in Society at Coventry University. Her research and teaching is focused on marketing in multicultural environments and the role and impact of marketing activity on people’s wellbeing and engagement in constructive versus damaging behaviours. Eva’s current research projects intersect transformative consumer research and multicultural and international marketing areas, comprising three strands: 1) consumers and organisations in multicultural markets (focus on the relationship between (multi)cultural representation in advertising and branding, consumer identity and perceived inclusion, and brand response; organisational multicultural competence; consumer psychological mobility); 2) dark side of brands (focus on the effects of branding on facilitating harmful cognitions and behaviours); and 3) organisations as mediators of consumption activism.  Her work appeared in the Journal of Business Research, Marketing Theory, Consumption, Markets & Culture, Journal of Public Policy and Marketing, Journal of Marketing Management and others. Eva combines her research work with teaching, supervision of doctoral students and the role of Associate Head of School.

“My research examines the role and impact of marketing and consumption (of goods, services, education) on intercultural relations and identity, community conflict and participation in risky health behaviours. I welcome enquiries from academics, business and policy making bodies interested in potential collaborations in my areas of interest and expertise.”

CATHERINE DEMANGEOT

Catherine is Associate Professor in Marketing at IÉSEG School of Management in Paris. Her main research interest lies in understanding how people interact with their environments – physical, virtual or (multi-)cultural, and in the strategies that emerge, over time, from these interactions. More specifically, she is interested in discovering and studying the behaviours and strategies that facilitate consumer coping and empowerment and some of her research is within the transformative consumer research stream. Her current projects include work on multicultural environments (conceptualising organisational multicultural competence, consumer multicultural adaptiveness); and virtual environments (reframing the impact of exploration on consumer learning, consumer engagement, and consumer knowledge creation in virtual communities). Her research has been published in the Journal of Public Policy & Marketing, the Journal of Business Research, Psychology & Marketing, the Journal of Marketing Management, Marketing Theory, Consumption, Markets & Culture and other international publications. She chairs the IÉSEG Center for Intercultural Engagement (ICIE), an inter-disciplinary centre for research, teaching & learning and corporate engagement.

CHRIS PULLIG

Chris Pullig is Professor and Chair of the Marketing Department in the Hankamer School of Business at Baylor University in Waco, Texas. He has a PhD in Business Administration with a Major in Marketing and a Minor in Experimental Statistics. Professor Pullig’s research and teaching is focused on consumer attitudes and decision-making with a special emphasis on three related areas: 1) understanding brand value in the global marketplace – how brand value is created, measured, protected, and leveraged; 2) consumer evaluation of marketing tactics including branding and pricing; and 3) consumer welfare and pro-societal issues. He has published research in the marketing discipline’s leading journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Ethics, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Marketing Management, Marketing Theory and others. He is a regular reviewer for leading journals including the Journal of Marketing and Journal of Consumer Research. He teaches Strategic Brand Management at both the undergraduate and graduate level and has lectured or taught in graduate programs in France and the UK. Prior to entering academia, Professor Pullig worked for 13 years as an executive in the retail industry. Professor Pullig participated in the TCR 2011 Multicultural Marketplaces track (4 publications), TCR 2013 Immigration, Culture, and Ethnicity Track (2 publications), and the TCR 2015 Stigma track (JPP&M conditionally accepted).

“My research and teaching is focused on consumer attitudes and decision-making with a special emphasis on three related areas: 1) how consumers evaluate brands, 2) marketing and branding in the global marketplace, and 3) ethics and the role of marketing in promoting pro-societal causes.”